High Quality Ingredients that deserve VIP treatment.
Whiskas' ingredients and recipes are developed by some of the world's top cat nutritionists and it is time that the world recognized them as such. Cue the VIP entry for this all-star lineup that will have your cat in peak health for their whole, long life!
Problem: Whiskas recently received a bad rap for "killing cats" and wanted a campaign that would correct the narrative and stress that their ingredients are high quality.
Insight: People are much more willing to trust a product that is perceived as cute as that lessens the potential for harm.
Strategy: Stress that Whiskas ingredients are so high quality that they deserve “VIP” treatment in an adorable, high energy, integrated campaign.
Brands Involved: Whiskas
Roles: Art Direction, Strategy, Graphic Design
Tools: Adobe Photoshop, AfterEffects, FreePik AI
High Quality Ingredients that deserve VIP treatment.
Whiskas' ingredients and recipes are developed by some of the world's top cat nutritionists and it is time that the world recognized them as such. Cue the VIP entry for this all-star lineup that will have your cat in peak health for their whole, long life!
High Quality Ingredients that deserve VIP treatment.
Whiskas' ingredients and recipes are developed by some of the world's top cat nutritionists and it is time that the world recognized them as such. Cue the VIP entry for this all-star lineup that will have your cat in peak health for their whole, long life!
Problem: Whiskas recently received a bad rap for "killing cats" and wanted a campaign that would correct the narrative and stress that their ingredients are high quality.
Insight: People are much more willing to trust a product that is perceived as cute as that lessens the potential for harm.
Strategy: Stress that Whiskas ingredients are so high quality that they deserve “VIP” treatment in an adorable, high energy, integrated campaign.
Brands Involved: Whiskas
Roles: Art Direction, Strategy, Graphic Design
Tools: Adobe Photoshop, AfterEffects, FreePik AI
Problem: Whiskas recently received a bad rap for "killing cats" and wanted a campaign that would correct the narrative and stress that their ingredients are high quality.
Insight: People are much more willing to trust a product that is perceived as cute as that lessens the potential for harm.
Strategy: Stress that Whiskas ingredients are so high quality that they deserve “VIP” treatment in an adorable, high energy, integrated campaign.
Brands Involved: Whiskas
Roles: Art Direction, Strategy, Graphic Design
Tools: Adobe Photoshop, AfterEffects, FreePik AI
Social Media Activation
Social Media Activation
Social Media Activation
Limited Edition Packaging
Limited Edition Packaging
Limited Edition Packaging
In-Store Display
In-Store Display
In-Store Display
Makes you feel like a VIP.
Customers get to walk the red carpet to get their hands on the limited edition flavors of Whiskas' new VIP line that their feline friends will have the pleasure of indulging in.
Makes you feel like a VIP.
Customers get to walk the red carpet to get their hands on the limited edition flavors of Whiskas' new VIP line that their feline friends will have the pleasure of indulging in.
Makes you feel like a VIP.
Customers get to walk the red carpet to get their hands on the limited edition flavors of Whiskas' new VIP line that their feline friends will have the pleasure of indulging in.
Cat Crown in
Every Box.
As a fun way to generate hype and UGC, a cat crown will be included in every box with a contest that entices customers to take pictures of their cat wearing it for a chance to win a "VIP Chef Experience."
Cat Crown in
Every Box.
As a fun way to generate hype and UGC, a cat crown will be included in every box with a contest that entices customers to take pictures of their cat wearing it for a chance to win a "VIP Chef Experience."
Cat Crown in
Every Box.
As a fun way to generate hype and UGC, a cat crown will be included in every box with a contest that entices customers to take pictures of their cat wearing it for a chance to win a "VIP Chef Experience."
Social Media Crown Contest UGC
Social Media Crown Contest UGC
Social Media Crown Contest UGC
