Only 6 out of 10 people experiencing homelessness own a
phone of their own.
Not having a phone makes it difficult for unhoused individuals to stay in contact with employers, schedule shifts, or respond to job opportunities. This lack of consistent communication limits their ability to secure stable work and improve their situation.
Problem: Not owning a mobile phone severely limits the amount of options and employment opportunities available to those experiencing homelessness.
Insight: Public telephones offer a more reliable and accessible solution for unhoused individuals than distributing mobile phones, which are easily lost or stolen.
Strategy: Convert rented, abandoned telephone booths into "One Stop Employment Booths".
Brands Involved: The Big Issue, giffgaff
Roles: Art Direction, Strategy, Graphic Design
Tools: Adobe Photoshop, AfterEffects, FreePik AI
Only 6 out of 10 people experiencing homelessness own a phone of their own.
Not having a phone makes it difficult for unhoused individuals to stay in contact with employers, schedule shifts, or respond to job opportunities. This lack of consistent communication limits their ability to secure stable work and improve their situation.
Only 6 out of 10 people experiencing homelessness own a phone of their own.
Only 6 out of 10 people experiencing homelessness own a phone of their own.
Not having a phone makes it difficult for unhoused individuals to stay in contact with employers, schedule shifts, or respond to job opportunities. This lack of consistent communication limits their ability to secure stable work and improve their situation.
Not having a phone makes it difficult for unhoused individuals to stay in contact with employers, schedule shifts, or respond to job opportunities. This lack of consistent communication limits their ability to secure stable work and improve their situation.
Problem: Not owning a mobile phone severely limits the amount of options and employment opportunities available to those experiencing homelessness.
Insight: Public telephones offer a more reliable and accessible solution for unhoused individuals than distributing mobile phones, which are easily lost or stolen.
Strategy: Convert rented, abandoned telephone booths into "One Stop Employment Booths".
Brands Involved: The Big Issue, giffgaff
Roles: Art Direction, Strategy, Graphic Design
Tools: Adobe Photoshop, AfterEffects, FreePik AI
Insight: Public telephones offer a more reliable and accessible solution for unhoused individuals than distributing mobile phones, which are easily lost or stolen.
Strategy: Convert rented, abandoned telephone booths into "One Stop Employment Booths".
The Campaign
The Campaign
The Campaign
The Booths
The Booths
The Booths
One Stop Employment.
Each rented telephone booth is outfitted with a touchscreen to complete the employment skills questionnaire, a hardwired phone for the recruitment call, and a printer to print out directions to the jobsite and position relevant instructions.
One Stop Employment.
Each rented telephone booth is outfitted with a touchscreen to complete the employment skills questionnaire, a hardwired phone for the recruitment call, and a printer to print out directions to the jobsite and position relevant instructions.
One Stop Employment.
Each rented telephone booth is outfitted with a touchscreen to complete the employment skills questionnaire, a hardwired phone for the recruitment call, and a printer to print out directions to the jobsite and position relevant instructions.
Print-Out Directions/Instructions
Print-Out Directions
& Instructions
Print-Out Directions/Instructions
First day on the job, made simple.
After completing the skills quiz and recruitment call, a print-out containing the directions to the location of their new job and any position specific intructions that are pertinent to their role prints out for easy navigation and future reference.
First day on the job, made simple.
After completing the skills quiz and recruitment call, a print-out containing the directions to the location of their new job and any position specific intructions that are pertinent to their role prints out for easy navigation and future reference.
First day on the job, made simple.
After completing the skills quiz and recruitment call, a print-out containing the directions to the location of their new job and any position specific intructions that are pertinent to their role prints out for easy navigation and future reference.
Social Media Success Stories
Social Media Success Stories
Social Media Success Stories
A network, expanded.
By posting success stories both on social media as well as in columns in the Big Issue Magazine we are able to connect with people from all over the city and bring awareness to employers who may potentially want to hire Pick Up Work participants.
A network, expanded.
By posting success stories both on social media as well as in columns in the Big Issue Magazine we are able to connect with people from all over the city and bring awareness to employers who may potentially want to hire Pick Up Work participants.
A network, expanded.
By posting success stories both on social media as well as in columns in the Big Issue Magazine we are able to connect with people from all over the city and bring awareness to employers who may potentially want to hire Pick Up Work participants.