“Just when current events can’t get more surreal, Columbia Sportswear and Breakside Brewery announce a “bear poop beer.”
Ezra Johnson-Greenough
Background: In January of this year, Columbia Sportswear and Breakside Brewery launched a craft beer that included a real ingredient from the wild - bear poop – infused in the water used in the brewing process.
Insight: Many people are likely going to be grossed out and off-put by the idea of bear poop in their beer.
Strategy: Position Patagonia at the forefront of a reactive advertising campaign that can acknowledge the absurdity of the beer's release.
Brands Involved: Patagonia
Roles: Art Direction, Strategy, Graphic Design
“Just when current events can’t get more surreal, Columbia Sportswear and Breakside Brewery announce a “bear poop beer.”
Ezra Johnson-Greenough
“Just when current events can’t get more surreal, Columbia Sportswear and Breakside Brewery announce a “bear poop beer.”
Ezra Johnson-Greenough
“Just when current events can’t get more surreal, Columbia Sportswear and Breakside Brewery announce a “bear poop beer.”
Ezra Johnson-Greenough
Background: In January of this year, Columbia Sportswear and Breakside Brewery launched a craft beer that included a real ingredient from the wild - bear poop – infused in the water used in the brewing process.
Insight: Many people are likely going to be grossed out and off-put by the idea of bear poop in their beer.
Strategy: Position Patagonia at the forefront of a reactive advertising campaign that can acknowledge the absurdity of the beer's release.
Brands Involved: Patagonia
Roles: Art Direction, Strategy, Graphic Design
Tools: Adobe Photoshop, FreePik AI
Background:
In January of this year, Columbia Sportswear and Breakside Brewery launched a craft beer that included a real ingredient from the wild - bear poop – infused in the water used in the brewing process.
Strategy: Position Patagonia at the forefront of a reactive advertising campaign that can acknowledge the absurdity of the beer's release.
Social Media Post Options
Social Media Post Options
Social Media Post Options
Nature called.
We Answered.
Funny social posts make Patagonia part of the insane poop beer conversation while simultaneously making it well known that Patagonia sticks to the things they are good at. Reiterating the fact that we a sportswear brand that does not need to rely on fads or gimmicks.
Nature called.
We Answered.
Funny social posts make Patagonia part of the insane poop beer conversation while simultaneously making it well known that Patagonia sticks to the things they are good at. Reiterating the fact that we a sportswear brand that does not need to rely on fads or gimmicks.
Nature called.
We Answered.
Funny social posts make Patagonia part of the insane poop beer conversation while simultaneously making it well known that Patagonia sticks to the things they are good at. Reiterating the fact that we a sportswear brand that does not need to rely on fads or gimmicks.