“Imagination opens doors the world cannot see.”
Coraline
Background: Morton Salt was in need of a reboot to appeal to a younger audience and boost salt sales. What better community to tap into than the whimsy-goth claymation movie lovers who can typically be found at home cooking & baking!
Insight: People are craving comfort and nostalgia, but in a way that still feels emotionally complex, artistic, and culturally relevant.
Strategy: Leverage the iconic raincoat from both Morton Salt and Coraline to create an unexpected, yet serendipitous collab!
Brands Involved: Morton Salt, Coraline
Roles: Art Direction, Strategy, Graphic Design
“Imagination opens doors the world cannot see.”
Coraline
“Imagination opens doors the world cannot see.”
Coraline
“Imagination opens doors the world cannot see.”
Coraline
Background: Morton Salt was in need of a reboot to appeal to a younger audience and boost salt sales. What better community to tap into than the whimsy-goth claymation movie lovers who can typically be found at home cooking & baking!
Insight: People are craving comfort and nostalgia, but in a way that still feels emotionally complex, artistic, and culturally relevant.
Strategy: Leverage the iconic raincoat from both Morton Salt and Coraline to create an unexpected, yet serendipitous collab!
Brands Involved: Morton Salt, Coraline
Roles: Art Direction, Strategy, Graphic Design
Tools: Adobe Photoshop, Magnific AI
Background:
Morton Salt was in need of a reboot to appeal to a younger audience and boost salt sales. What better community to tap into than the whimsy-goth claymation movie lovers who can typically be found at home cooking & baking!
Strategy: Leverage the iconic raincoat from both Morton Salt and Coraline to create an unexpected, yet serendipitous collab!
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