Fasten Into Freedom
Fasten Into Freedom
Fasten Into Freedom
Escape the Ordinary & Embrace the Open Road!
There is no better time than the present to reclaim your freedom and break out of the monotony of the mundane. Let the Mercedes Sprinter Van be your key to liberation.
Toni Rothchild
Escape the Ordinary
& Embrace the Open Road!
There is no better time than the present to reclaim your freedom and break out of the monotony of the mundane. Let the Mercedes Sprinter Van be your key to liberation.
Toni Rothchild
Insight: City life is expensive, restrictive and can make people feel trapped. The Mercedes Sprinter Van becomes their key to freedom and a break from the mundane.
Strategy: Partnering with National Parks to create themed interactive Bus Stop Sprinter Vans that introduce and immerse commuters to the dream of life on the road and the freedom it provides.
Brands Involved: Mercedes, American National Parks
Roles: Art Direction, Strategy, Graphic Design
Tools: Adobe Photoshop, AfterEffects, FreePik AI
Insight: City life is expensive, restrictive and can make people feel trapped. The Mercedes Sprinter Van becomes their key to freedom and a break from the mundane.
Strategy: Partnering with National Parks to create themed interactive Bus Stop Sprinter Vans that introduce and immerse commuters to the dream of life on the road and the freedom it provides.
Brands Involved: Mercedes, American National Parks
Roles: Art Direction, Strategy, Graphic Design
Tools: Adobe Photoshop, AfterEffects, FreePik AI
From Bus Stop to Van Life
From Bus Stop to Van Life
Upgrade Your Daily Commute.
This out-of-home campaign turns city bus stops into immersive van interiors, each themed after a different U.S. National Park. Designed to spark wanderlust in urban commuters, the campaign invites people to trade rent payments for open roads and endless views.
Upgrade Your Daily Commute.
This out-of-home campaign turns city bus stops into immersive van interiors, each themed after a different U.S. National Park. Designed to spark wanderlust in urban commuters, the campaign invites people to trade rent payments for open roads and endless views.
Upgrade Your Daily Commute.
This out-of-home campaign turns city bus stops into immersive van interiors, each themed after a different U.S. National Park. Designed to spark wanderlust in urban commuters, the campaign invites people to trade rent payments for open roads and endless views.
Dashboard
Immersion Video
Once you step inside of the van's cabin, a specialized screen that spans the entire dashboard projects a video that immerses you in the van-life experience giving you a taste of the sweet freedom granted by living on the road.
Dashboard
Immersion Video
Once you step inside of the van's cabin, a specialized screen that spans the entire dashboard projects a video that immerses you in the van-life experience giving you a taste of the sweet freedom granted by living on the road.
Dashboard
Immersion Video
Once you step inside of the van's cabin, a specialized screen that spans the entire dashboard projects a video that immerses you in the van-life experience giving you a taste of the sweet freedom granted by living on the road.
Social Media Campaign
Social Media Campaign
Promotional Mailers
Promotional Mailers
As further promotion, we sent out PR mailers containing a van key and collectible keychain to influencers. Each key unlocks a built-out van at the denoted National Park. Recipient influencers would fly out all expenses paid to this destination to experience van life firsthand. Giving them a key to the freedom waiting beyond the city limits that they are to document and share with their followers to spread awareness for the lifestyle and Mercedes as the go-to van choice.
As further promotion, we sent out PR mailers containing a van key and collectible keychain to influencers. Each key unlocks a built-out van at the denoted National Park. Recipient influencers would fly out all expenses paid to this destination to experience van life firsthand. Giving them a key to the freedom waiting beyond the city limits that they are to document and share with their followers to spread awareness for the lifestyle and Mercedes as the go-to van choice.
As further promotion, we sent out PR mailers containing a van key and collectible keychain to influencers. Each key unlocks a built-out van at the denoted National Park. Recipient influencers would fly out all expenses paid to this destination to experience van life firsthand. Giving them a key to the freedom waiting beyond the city limits that they are to document and share with their followers to spread awareness for the lifestyle and Mercedes as the go-to van choice.
Escape the Ordinary & Embrace the Open Road!
There is no better time than the present to reclaim your freedom and break out of the monotony of the mundane. Let the Mercedes Sprinter Van be your key to liberation.
Toni Rothchild
Insight: City life is expensive, restrictive and can make people feel trapped. The Mercedes Sprinter Van becomes their key to freedom and a break from the mundane.
Strategy: Partnering with National Parks to create themed interactive Bus Stop Sprinter Vans that introduce and immerse commuters to the dream of life on the road and the freedom it provides.
Brands Involved: Mercedes, American National Parks
Roles: Art Direction, Strategy, Graphic Design
Tools: Adobe Photoshop, AfterEffects, FreePik AI