Bratz Side Hustlez
Bratz Side Hustlez
Bratz Side Hustlez
It’s about making ends meet and making it FASHION.
This campaign merges early-2000s nostalgia with the all-too-relatable hustle economy, giving millennials and older Gen Z a wink, a laugh, and a mirror.
Toni Rothchild
It’s about making ends meet and making it FASHION.
This campaign merges early-2000s nostalgia with the all-too-relatable hustle economy, giving millennials and older Gen Z a wink, a laugh, and a mirror.
Toni Rothchild
Insight: A single income stream doesn't pay the bills in this economy and it is time that the doll's lives reflect those of their human counterparts.
Strategy: A new line of dolls and experiential campaign aimed at reconnecting millennials with their inner children and helping them lock down a side hustle while they do it!
Brands Involved: Bratz, Uber, Rover, Starbucks
Roles: Art Direction, Strategy, Graphic Design
Tools: Adobe Photoshop, Gemini AI, Adobe Express
The Side Hustlez Series
JADE
JADE
Ridez & Vibez
Click Here to
See the Hustlerz!
JADE
JADE
Ridez & Vibez
Click Here to
See the Hustlerz!
JADE
JADE
Ridez & Vibez
Click Here to
See the Hustlerz!
JADE
JADE
Ridez & Vibez
Click Here to
See the Hustlerz!
Thinking Inside the Box
Because passion projects don’t pay the rent... yet.
The Bratz Side Hustlez series reimagines our favorite glam girls for the culture of today, where having one job is basically a vintage concept. Each Bratz channels her iconic style into a modern grind. These range from slinging frappes to five-star driving... because let’s be real, even icons need a side gig.
Because passion projects don’t pay the rent... yet.
The Bratz Side Hustlez series reimagines our favorite glam girls for the culture of today, where having one job is basically a vintage concept. Each Bratz channels her iconic style into a modern grind. These range from slinging frappes to five-star driving... because let’s be real, even icons need a side gig.
Because passion projects don’t pay the rent... yet.
The Bratz Side Hustlez series reimagines our favorite glam girls for the culture of today, where having one job is basically a vintage concept. Each Bratz channels her iconic style into a modern grind. These range from slinging frappes to five-star driving... because let’s be real, even icons need a side gig.
After Hours Café by Bratz
After Hours Café by Bratz
After Hours Café by Bratz
The Bratz After Hours Café is an immersive third-space experience that blurs the line between nostalgia and nightlife. Designed for our grown-up Bratz generation. The café invites fans to sip, snap, and slay in a world inspired by their favorite dolls.
The Bratz After Hours Café is an immersive third-space experience that blurs the line between nostalgia and nightlife. Designed for our grown-up Bratz generation. The café invites fans to sip, snap, and slay in a world inspired by their favorite dolls.
The Bratz After Hours Café is an immersive third-space experience that blurs the line between nostalgia and nightlife. Designed for our grown-up Bratz generation. The café invites fans to sip, snap, and slay in a world inspired by their favorite dolls.
The Bevvys
Each drink is themed after a Bratz icon and served with it's corresponding doll. This glam combination serves up sass and personality with every pour.
The Bevvys
Each drink is themed after a Bratz icon and served with it's corresponding doll. This glam combination serves up sass and personality with every pour.
Served alongside their beverage counterparts, each drink is the key to access your way back to your inner child and reimmerse yourself in the Bratz universe.
The Bevvys
Each drink is themed after a Bratz icon and served with it's corresponding doll. This combination serves up sass and personality with every pour.
SCAN
SCAN
SCAN
SIP
SIP
SIP
SLAY
SLAY
SLAY
At every table in the Bratz After Hours Café, guests can scan a QR code to take the Bratz Side Hustlez Personality Quiz — the ultimate glam-meets-grind experience. In just a few playful questions, fans find out which Bratz-inspired side hustle matches their vibe, from Frappe Queen to Ride & Vibe Diva.
Once they’ve unlocked their hustle match, the quiz links directly to real opportunities, turning a moment of fun into a spark of possibility. It’s part personality test, part career inspo, all wrapped in Bratz attitude.
Because who says finding your next gig can’t come with whipped cream and free WiFi?
At every table in the Bratz After Hours Café, guests can scan a QR code to take the Bratz Side Hustlez Personality Quiz — the ultimate glam-meets-grind experience. In just a few playful questions, fans find out which Bratz-inspired side hustle matches their vibe, from Frappe Queen to Ride & Vibe Diva.
Once they’ve unlocked their hustle match, the quiz links directly to real opportunities, turning a moment of fun into a spark of possibility. It’s part personality test, part career inspo, all wrapped in Bratz attitude.
Because who says finding your next gig can’t come with whipped cream and free WiFi?
At every table in the Bratz After Hours Café, guests can scan a QR code to take the Bratz Side Hustlez Personality Quiz — the ultimate glam-meets-grind experience. In just a few playful questions, fans find out which Bratz-inspired side hustle matches their vibe, from Frappe Queen to Ride & Vibe Diva.
Once they’ve unlocked their hustle match, the quiz links directly to real opportunities, turning a moment of fun into a spark of possibility. It’s part personality test, part career inspo, all wrapped in Bratz attitude.
Because who says finding your next gig can’t come with whipped cream and free WiFi?
Promotional Materials
Promotional Materials
Promotional Materials
Welcome to Our World
Playfully ambiguous and instantly shareable, the campaign posters spark curiosity without giving too much away. The tone feels like your group chat in poster form: relatable, ironic, and a little glam-tired, drawing people in to discover the pop-up café that totally gets it.
Welcome to Our World
Playfully ambiguous and instantly shareable, the campaign posters spark curiosity without giving too much away. The tone feels like your group chat in poster form: relatable, ironic, and a little glam-tired, drawing people in to discover the pop-up café that totally gets it.
Welcome to Our World
Playfully ambiguous and instantly shareable, the campaign posters spark curiosity without giving too much away. The tone feels like your group chat in poster form: relatable, ironic, and a little glam-tired, drawing people in to discover the pop-up café that totally gets it.
It’s about making ends meet and
making it FASHION.
This campaign merges early-2000s nostalgia with the all-too-relatable hustle economy, giving millennials and older Gen Z a wink, a laugh, and a mirror.
Toni Rothchild
Insight: A single income stream doesn't pay the bills in this economy and it is time that the doll's lives reflect the struggle.
Strategy: An experiential campaign aimed at reconnecting millennials with their inner children and helping them lock down a side hustle while they do it!
Brands Involved: Bratz, Uber, Rover, Starbucks
Roles: Art Direction, Strategy, Graphic Design
Tools: Adobe Photoshop, Gemini AI, Adobe Express