“Fight for the things that you care about. But do it in a way that will lead others to join you.”
Ruth Bader Ginsburg
Problem: Recent brutality on behalf of our government's federal immigration law enforcement agencies have ended the lives of multiple American citizens and the people are rightfully outraged.
Insight: Concerned people would like a way to get involved and express their opposition to what is currently going on without being able to physically protest.
Strategy: Ben & Jerry's uses their brand and product as a charitable way for the American people to get involved by letting purchasing power speak for itself.
Brands Involved: Ben & Jerry's
Roles: Art Direction, Strategy, Graphic Design
Tools: Adobe Photoshop, FreePik AI
“Fight for the things that you care about. But do it in a way that will lead others to join you.”
Ruth Bader Ginsburg
“Fight for the things that you care about. But do it in a way that will lead others to join you.”
Ruth Bader Ginsburg
Problem: Recent brutality on behalf of our government's federal immigration law enforcement agencies have ended the lives of multiple American citizens and the people are rightfully outraged.
Insight: Concerned people would like a way to get involved and express their opposition to what is currently going on without being able to physically protest.
Strategy: Ben & Jerry's uses their brand and product as a tribute to a hero and a charitable way for the American people to get involved by letting purchasing power speak for itself.
Brands Involved: Ben & Jerry's
Roles: Art Direction, Strategy, Graphic Design
Tools: Adobe Photoshop, FreePik AI
Problem: Recent brutality on behalf of our government's federal immigration law enforcement agencies have ended the lives of multiple American citizens and the people are rightfully outraged.
Insight: Concerned people would like a way to get involved and express their opposition to what is currently going on without being able to physically protest.
Strategy: Ben & Jerry's uses their brand and product as a tribute to a hero and a charitable way for the American people to get involved by letting purchasing power speak for itself.
Brands Involved: Ben & Jerry's
Roles: Art Direction, Strategy, Graphic Design
Tools: Adobe Photoshop, FreePik AI
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A New Way to Get Involved.
Who knew that buying ice cream could feel so cathartic? This social media campaign empowers ice cream lovers to take a stand and console themselves from the state of the world simultaneously in the honor of Renee Good who lost her life trying to protect the very thing that makes this country strong.
A New Way to Get Involved.
Who knew that buying ice cream could feel so cathartic? This social media campaign empowers ice cream lovers to take a stand and console themselves from the state of the world simultaneously in the honor of Renee Good who lost her life trying to protect the very thing that makes this country strong.
A New Way to Get Involved.
Who knew that buying ice cream could feel so cathartic? This social media campaign empowers ice cream lovers to take a stand and console themselves from the state of the world simultaneously in the honor of Renee Good who lost her life trying to protect the very thing that makes this country strong.